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| How to Leverage Snapchat‘s New ‘Snap Maps‘ in Real Estate |
| By Patty McNease, Director of Marketing for Homes.com |
Real estate is an image-based business. Agents use photos and videos to both visually and emotionally connect with prospects. While many agents use social media sites like Facebook and Twitter, others are turning to different platforms to reach younger buyers. With 100 million daily users, Snapchat can be a great way to connect with this younger generation. Last week, Snapchat introduced Snap Maps, a new feature that leverages users' location services. While Snapchat was relevant to real estate agents from the beginning, the update opens many new possibilities for connecting with clients and prospects. ...
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